The Resource Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson

Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson

Label
Nike culture : the sign of the swoosh
Title
Nike culture
Title remainder
the sign of the swoosh
Statement of responsibility
Robert Goldman and Stephen Papson
Creator
Contributor
Subject
Genre
Language
eng
Summary
"This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics." "This book describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture."--BOOK JACKET
Member of
Cataloging source
DLC
Dewey number
  • 659.1/96887/0973
  • 659.1042
Illustrations
illustrations
Index
index present
LC call number
HF5805
LC item number
.G65 1998
Literary form
non fiction
Nature of contents
bibliography
Series statement
Core cultural icons
Label
Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Advertising and the Knowing Wink
  • Exposing Commercialism?
  • Nike and the Construction of a Celebrity Democracy
  • The Ambivalence of Hero Worship
  • The Multiple Personalities of Nike
  • The Community of Sport and Play
  • Transcendence in the Human Community
  • Reflexivity and Irreverence
  • Constructing Irreverence and Sign Value
  • The Absence of the Commodity
  • Suddenly the Swoosh is Everywhere
  • Media-Referential Irreverence
  • The Politics of Irreverence
  • In Your Face Cynicism
  • Irreverence Feeding Cynicism
  • You Suck!
  • Alienation, Hope and Transcendence: Determinism or Determination?
  • Poverty, Hope, and Transcendence
  • The "Work" Ethic: Cultural Capital Made the Old-Fashioned Way
  • Appropriating African American Culture
  • Hyperauthenticity and "Street" Vernacular
  • Nike's Global Landscape
  • The Shadows of Race and Class
  • Signifiers of Alienation and Humanity
  • Transcending Difference? Representing Women in Nike's World
  • Gender Difference in Nike ads
  • Reacting Against the Male Gaze
  • Hailing a New Market in a Different Voice
  • Constructing Female Celebrity Athletes
  • The New Woman in the New Capitalist World Order
  • There are Many Paths to Heaven
  • Spitituality a la Carte
  • Logomania
  • Suffering to Win
  • Re-Enchanting a Disenchanted World
  • "Just Do It," but not on My Planet
  • From Cultural Icon to Symbolic Capital
  • The Great American Philosophy: "Just Do It"
  • Just Metacommunicate It
  • Appropriation
  • Tone of Voice: Metacommunication and Subtext
  • Hailing Sports Cultures
Control code
40839004
Dimensions
25 cm.
Extent
vi, 194 p.
Isbn
9780761961499
Isbn Type
(pbk.)
Lccn
98061739
Other physical details
ill.

Library Locations

    • Albion College LibraryBorrow it
      611 E. Porter Street, Albion, MI, 49224, US
      42.244179 -84.744073
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